Mercedes CLA to Be Hit by Supply Shortages in 2014

2014 Mercedes CLA US-spec 6 photos
Photo: Mercedes Benz
2014 Mercedes CLA US-spec
US car buyers might be in for quite a surprise when they buy a Mercedes next year. Unfortunately it’s not one of those happy surprises as the guys from Mercedes informed their U.S dealers that they should expect a lower supply of the new CLAs in the first half of 2014.
The decision was made due to the car’s “overwhelming success” across the world, the CLA’s assembly plant in Hungary being at a fully capacity. “This is our best launch in 20 years,” said Steve Cannon, head of Mercedes’s US sales.

He went on to say “The CLA has been a phenomenal success right out of the gate.”

It seems that this particular vehicle brought some fresh, younger buyers to Mercedes, this leading to a rise of 14 percent in deliveries through the year’s first 11 months.

So, by having such a success with the CLA, Mercedes-Benz hopes to end BMW’s two-year reign in annual US luxury sales and finally take the lead.

Source: Bloomberg
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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