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Mercedes-Benz Outsells BMW in the US in January

Mercedes-Benz had a flying start in the US auto market this year, leading BMW and Lexus in the luxury brand battle after the first month of 2013.
Mercedes C-Class 1 photo
Photo: Mercedes Benz
With 22,501 vehicles sold in January, which means a rise of 11 percent, Mercedes-Benz took the lead from BMW in the US luxury auto sales for the year. The main reason for the Stuttgart-based company’s boost in sales was the C-Class sedan delivering 7,214 vehicles, and about one third of total sales.

On the other hand, BMW announced a sales increase of 0.7 percent to 16,513 vehicles. While this wasn’t enough to stay ahead of Mercedes-Benz, BMW can celebrate for the 56 percent gained by the X5 SUV. Toyota’s Lexus isn’t far behind the Bavarian automaker with 16,211 vehicles sold, and a solid rise of 32 percent. With 5,186 deliveries in January, the ES Sedan was by far Lexus’ best selling car in January.

“We’ve set another record this January and are breaking into 2013 at a strong sales pace,” said Steve Cannon, CEO of Mercedes-Benz USA, who is hoping the “Tri-Star“ will finally prevail over it German rival.

In 2012, BMW took its second consecutive US best selling luxury brand title thanks to a late December sales surge, leaving Mercedes-Benz disappointed after leading the hierarchy at the end of November.
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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