LT4-Powered 1954 Chevrolet 3100 Is the Definition of the America-Loves-Custom-Pickups Life

1954 Chevrolet 3100 12 photos
Photo: Barrett-Jackson
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America means a lot of different things to a lot of different people, and that's because the perception of the country is greatly affected by a variety of factors, including some that are not in our control. Yet, if you are a car lover, then you know the nation has two very important weak spots: muscle cars and pickup trucks.
Muscle cars seem to have fallen out of grace and are no longer rolling off the assembly lines like they once did, and are mostly kept relevant by the efforts made by the custom industry. Pickup trucks, on the other hand, have literally invaded the country, in both production and modified forms.

Whereas for brand new trucks some could say the symbol is the Ford F-150, when it comes to customized pickups of old, you can't get anything better than the Chevrolet 3100, one of the most beautiful pickups of the past and a high-roller on the auction blocks of America.

The 3100 is a name that dates back to the era of Chevy trucks known as Advance Design and built for America's hauling purposes from 1947 to 1955. Although utilitarian in scope, the half-ton has become over the years, especially thanks to its beautiful body lines, one of the favorite platforms for custom garages in the search for their next big hit project.

We've seen plenty of trucks like the 1954 example we have here crossing our paths in recent years, but given how this 3100 might be considered the perfect example of Americans' love for their customized machines with a bed at the rear, there was no way we were going to miss talking about it.

The truck is a 1954 model year, meaning it comes from close to the end of the family life on this planet. It was modified by undisclosed hands for an unknown price, and it is currently listed for sale as part of the Barrett-Jackson auction taking place at the end of January in Scottsdale.

The main body lines of the truck were obviously retained, but are now exaggerated both on account of a discreet massage, and also thanks to the crystal red paintwork that wraps all around the body panels.

The shiny shade of red is made even more so by the extensive use of chrome on the front bumper and grille, but also on the rims of the BC Forged wheels.

These pieces of hardware are shod in Michelin tires and all sized differently front and rear, namely at 20 and 22 inches. Behind them a braking system that uses Wilwood disks was installed.

The fully boxed chassis the truck rides on is equipped with RideTech front suspension and a rear 4-link kit. At its core there is a brand new Chevy-sourced LT4 engine that runs a Tremec 6-speed manual transmission and a custom exhaust system with Borla mufflers.

The interior was obviously upgraded as well, now coming with distressed leather and black suede spread all over the bench seat and door panels. Because this is a work of the modern era, the 3100 was not left without a touch of modern hardware, thus it now shows off a Kenwood sound system with a backup camera as well.

Like all other cars selling in Scottsdale next month, this 1954 Chevrolet 3100 too is going with no reserve, and that means no estimate as to how much it is expected to fetch was made.

Update: sold for $220,000.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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