Lewis Hamilton to Attend the 2010 smart festival

This year’s smart festival will feature an appearance by 2008 Formula 1 World Champion Lewis Hamilton, while also giving event attendees the chance to test drive the smart fortwo electric drive. Coinciding with the tenth anniversary of the arrival of the RHD smart models in the UK, the event is scheduled to take place on September 4 at Mercedes-Benz World in Weybridge.

Test drives will be available for visitors on a first come, first served basis, while Lewis Hamilton will be presenting the winners of the ‘Most Modified’, ‘Best Kept’ and ‘Best Dressed’ smart competitions with their prizes.

Other attractions at the smart festival include smart arrows formation driving team, a display of models from the BRABUS tailor made collection and a host of driving games that include smart football.

“These developments make the smart festival even more of a ‘must attend’ event for admirers of the brand, whether they own a smart or not,”
said Gary Savage, Managing Director, Mercedes-Benz Cars.

“From the Plugged-in Report we know that the vast majority of UK consumers are willing to both consider an electric car and lower their own carbon footprint, so having the smart fortwo electric drive available for test drive is a great way to introduce the concept to the thousands of motorists who visit the smart festival," he added.

“smart has always been a trendsetting, forward-thinking brand and these test drive opportunities at an ever-growing event prove that once again smart is at the forefront of motoring that is stylish, fun and innovative.”
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