Jaguar Land Rover Named International Asian Business of the Year

As the international automotive markets change their ways and automotive giants face economic difficulties, smaller carmakers that are owned by the big players become nothing more than poker chips, being sold to companies which have no connection with them - from a marketing standpoint.

This is the case with Jaguar and Land Rover, which Ford sold to Tata Motors in 2008. The two carmakers from Jaguar Land Rover have drifted away from the British icon image they had in the past, whether they like it or not. One example that illustrates this is the fact that Jaguar Land Rover has been named International Asia Business of the Year at the UK’s Asian Business Awards.

The event is hosted by the Eastern Eye Newspaper, a publication that belongs to the Asian Media & Marketing Group, Britain’s biggest Asian publishing house, and recognizes excellence in the Asian Business community.

"Jaguar Land Rover is delighted to be recognized as International Asian Business of the Year (UK) by the Asian Business Awards," said Simon Warr, Director of Communications and Public Affairs for Jaguar Land Rover.

"Jaguar and Land Rover are brands that are recognized and admired across the world. Both have marvelous heritage, but they also have now a model line up that is the strongest ever. The reception to the latest generations of Land Rover's Discovery, Range Rover and Range Rover Sport has been tremendous and there is already great excitement about a forthcoming new addition to the Range Rover family that will go on sale in 2011. Additionally, Jaguar's all-new XJ is currently making news across the globe, building on the success of the XF sedan and XK sports cars," he added.