Jaguar and Land Rover Set US Annual Sales Goal at 50,000 Units

It looks like Land Rover and Jaguar’s US president Andy Goos, had set his sights on a 50,000 units annual sales figure for each brand. The driving factor for achieving the impressive sales would be a $2.45 billion annual investment in products and facilities which will happen during the next five years.

The main goal for Jaguar and Land Rover is to attract new customers or first-time buyers which will mean the brands will have to build awareness, according to Goss. Also, he plans to add a common standard to all of the 160 Jaguar’s dealers, who's stores are a combination of different styles. The new standard proposed by Goos will be rolled out in 2012.

"Both brands have some similarities in the fact that we are planning for growth predicated on product introductions.From the network perspective, dealing with the volume isn't the issue. In terms of the network, it is getting them ready to understand that they will be dealing with people they haven't dealt with before.You have to make them feel special," Andy Goos president of Jaguar and Land Rover North America was quoted as saying by autonews.com.

He explained that new marketing programs will focus mainly on one-on-one strategies, for example events to get would-be buyers behind the wheel of a Jaguar or Land Rover. A part of the program has somehow started as five Land Rover training teams are touring US dealerships preparing dealers for the launch of the new compact Range Rover Evoque SUV on October 4th.