Infiniti Snowball Trashes BMW

Winter is upon us and, what even more important, Christmas is getting closer and closer. With it, the imagination of the advertising agencies goes ballistic, and don't tell us there's not a single ad created with winter in mind that you don't like.

There's a certain something about the way a commercial is created and launched during winter, and car manufacturers are acutely aware of this. So is Infiniti, the luxury division of Japanese manufacturer Nissan. The carmaker released this week two advertising clips featuring an Infiniti G Sedan and... a snowball.

Titled "Mischievous" and "Magical," the two videos continue the tradition Nissan started this year during the Goodwood Festival of Speed.

Back then, the campaign centered around two Nissan models, the 370Z and GT-R and its German rivals, the Audi TT, BMW Z4 and Porsche Boxster.

The outdoor advertising offensive adopted by Nissan used phrases like “The Germans Came Off Wurst” or “Deutschland Deutschland Uber-Rated” to sum what Nissan believes about the three carmakers...

This time, the main target of Infiniti, in the Mischievous clip at least, is another BMW model. See what happens to it in the videos below. As it happened with Nissan, we expect more such attacks to be performed in the months to come.

As for the Infiniti model featured in the new campaign, the G37 Coupe is selling in the US for $36,200. The model comes equipped with a Sport Package, available for the all-wheel-drive version, while the Navigation Package joins the Premium Package as standard on the Sport 6MT model.

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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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