Hyundai’s success in the US with models like the Elantra has been so great that they’re reaching the point where they have to put a cap on supply because there just isn’t any production capability left.
But despite the tight supply, Hyundai says that its sales in the United States could top out at 700,000 units in 2012, a new record for the South Korean auto brand. Last year, Hyundai sold a total of 645,691 cars and SUV, so the new figure actually seems modest.
Hyundai Chaiman Chung Mong-koo has placed a cap on production capacity globally, so they will have to make due with the current schedules. One of the main goals for Hyundai is to severely cut fleet sales this year, which could result in 100,000 more cars for retail customers this year.
“What (Chung) wants to do is assure we’re all focused on quality,” John Krafcik, head of Hyundai’s North American operations. “When he is satisfied that we’ve achieved this steady state from which we can grow, then we’ll have some opportunity.”
Source: Automotive News
Hyundai Chaiman Chung Mong-koo has placed a cap on production capacity globally, so they will have to make due with the current schedules. One of the main goals for Hyundai is to severely cut fleet sales this year, which could result in 100,000 more cars for retail customers this year.
“What (Chung) wants to do is assure we’re all focused on quality,” John Krafcik, head of Hyundai’s North American operations. “When he is satisfied that we’ve achieved this steady state from which we can grow, then we’ll have some opportunity.”
Source: Automotive News