Hyundai has revealed yet another one of its game-day commercials, as far as we know the only one that's actually got something to do with football.
The 30-second ad is called "Team" and puts a football-mom-with-SUV twist on a classic story: paying back the neighbourhood bully. A bunch of kids take our hero's ball, and to get it back his mom drives around town in the new Hyundai Santa Fe to gather five of the toughest kids around.
“We had fun with ‘Team’ as it allowed us to highlight the seven seats in the all-new Santa Fe in a unique and memorable way,” said Steve Shannon, vice president, Marketing, Hyundai Motor America. “Taking this concept digitally only made sense as we recognize that Super Bowl viewers are no longer tethered to their TV during the game, but instead sharing and staying connected via mobile phone, tablet and other digital devices. By harnessing the power of Facebook, ‘Find Your 7’ creates an entertaining dual-screen experience that allows consumers to create their own dream team and have fun with friends across social media sites during the Big Game.”
Overall, we'd give this three stars out of five. It's not very funny, but gets the message across.
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
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