Two of the advertisements will highlight the all-new Elantra, Hyundai said in a statement, while two other spots will advertise the Sonata. The new campaign, developed by Innocean Worldwide America, will kick off this Sunday during the AFC Championship game.
"Over the years the Super Bowl has provided a great avenue for us to reach a significant audience, and this year we are expanding that reach by jumpstarting the campaign two weeks early during the AFC Championship game," said John Krafcik, president and CEO, Hyundai Motor America.
"Having a fully integrated campaign leading up to the Big Game next month will allow us to build a story that makes a dramatic statement befitting a break-through car like the all-new Elantra, which gives consumers license to expect more from the compact segment."
Investing in Super Bowl ads has become a very profitable business for Hyundai, as Sonata traffic last year increased by 91 percent following the spots streamed during the championship finale. On kbb.com, Hyundai Sonata increased web traffic by 91 percent, while Honda Accord Crosstour came second with 66 percent. Kia Sorento, Hyundai Tucson and Audi A3 TDI completed the top five with 47 percent, 42 percent and 38 percent, respectively.
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