Photo: Hyundai
The 2024 Hyundai Santa Fe made global debut last week, a month away from the unveiling of the official photos, and generated a love-or-hate chain reaction due to the angular, radical design since day one. The new SUV in town is indeed the talk of the town right now, and Hyundai is exploiting this. To build it in Alabama, Hyundai is pumping an almost $300 million investment in the production center there.
It is Hyundai’s manner of attempting to become a key player in the crossover SUV segment, especially now that they are introducing the mid-size 2024 Santa Fe.
Of the $290 million the carmaker is investing, $190 will go into tooling and equipment upgrades at the HMMA (Hyundai Motor Manufacturing Alabama). That is where the South Koreans are also building the Tucson and the Santa Cruz Sport Adventure Vehicle, with the former waiting for a facelift set to happen next year. The compact luxury Genesis GV70 crossover SUV, in both Electrified and gasoline-powered variants, also rolls off the assembly line there.
Another $190 is going straight into the ongoing production of the Tucson and Santa Cruz. But the star of the assembly line is obviously the all-new Santa Fe. In North America, Hyundai will be sending the model to the road with two powertrains. It will be either a 2.5-liter four-cylinder engine with 277 horsepower (281 PS) and 311 lb-ft (422 Nm) of torque or the 1.6-liter hybrid setup with 177 horsepower (178 PS) and 195 lb-ft (265 Nm).
The car gets a more generous wheelbase, which translates into more space on board for the people sitting in the second and third rows. Also on board, Hyundai installed the Panoramic Curved Display, which integrates a 12.3-inch digital instrument cluster and a 12.3-inch infotainment system. A 6.6-inch display is placed lower.
Prices for the fifth-generation Hyundai Santa Fe are yet to be announced. But what we do know is that the production of the completely redesigned model starts later this year, with deliveries kicking off in the first quarter of 2024.
Hyundai started production in Montgomery, Alabama, back in 2006, with the Sonata. That is also when the Santa Fe entered production there and has now gone through the first model change since 2018.
The revamp is the first procedure of such kind that the production center is undergoing. Today, almost 4,000 people work at the HMMA. The center in Alabama is the first and only Hyundai manufacturing plant in the United States.
The 3.4-million square-foot manufacturing plant sits on 1,744 acres of land. A stamping facility, a weld shop, paint shop, vehicle assembly shop, plus a two-mile toast track, and three engine shops are there. The plant is capable of producing up to 399,500 vehicles per year at full capacity.
Of the $290 million the carmaker is investing, $190 will go into tooling and equipment upgrades at the HMMA (Hyundai Motor Manufacturing Alabama). That is where the South Koreans are also building the Tucson and the Santa Cruz Sport Adventure Vehicle, with the former waiting for a facelift set to happen next year. The compact luxury Genesis GV70 crossover SUV, in both Electrified and gasoline-powered variants, also rolls off the assembly line there.
Another $190 is going straight into the ongoing production of the Tucson and Santa Cruz. But the star of the assembly line is obviously the all-new Santa Fe. In North America, Hyundai will be sending the model to the road with two powertrains. It will be either a 2.5-liter four-cylinder engine with 277 horsepower (281 PS) and 311 lb-ft (422 Nm) of torque or the 1.6-liter hybrid setup with 177 horsepower (178 PS) and 195 lb-ft (265 Nm).
The car gets a more generous wheelbase, which translates into more space on board for the people sitting in the second and third rows. Also on board, Hyundai installed the Panoramic Curved Display, which integrates a 12.3-inch digital instrument cluster and a 12.3-inch infotainment system. A 6.6-inch display is placed lower.
Prices for the fifth-generation Hyundai Santa Fe are yet to be announced. But what we do know is that the production of the completely redesigned model starts later this year, with deliveries kicking off in the first quarter of 2024.
Hyundai started production in Montgomery, Alabama, back in 2006, with the Sonata. That is also when the Santa Fe entered production there and has now gone through the first model change since 2018.
The revamp is the first procedure of such kind that the production center is undergoing. Today, almost 4,000 people work at the HMMA. The center in Alabama is the first and only Hyundai manufacturing plant in the United States.
The 3.4-million square-foot manufacturing plant sits on 1,744 acres of land. A stamping facility, a weld shop, paint shop, vehicle assembly shop, plus a two-mile toast track, and three engine shops are there. The plant is capable of producing up to 399,500 vehicles per year at full capacity.
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