Hyundai Might Issue Legal Action Against Twitter

The South Korean carmaker Hyundai discovered an awkward situation when trying to register for an account on the popular Twitter social network: the @Hyundai username belonged to somebody else who posted, let's say, indecent content. Because some people might be tempted to believe that the account is owned by the Korean automaker, Hyundai contacted Twitter in order to remove the account.

Well, that proved to be impossible as Twitter has not responded to the request. The next step? Hyundai might file a lawsuit against Twitter and force the social network to delete the account.

"They simply haven't responded to requests," said Chris Hosford, a spokesman for Hyundai Motor America, according to Autonews. "Our brand name is extremely important to us. ... We're very disappointed that Twitter has shown no interest in protecting brand names."

As a reply, Twitter says that the huge number of requests it receives every day, it's sometimes impossible to reply quickly. Additionally, it revealed that Twitter is now working on a professional version of the service that could protect the image of some companies interested in using the social network.

Curiously, at this time the account is unavailable, with the Twitter page returning an awkward error: "Sorry, the profile you were trying to view has been suspended due to strange activity."

"We understand brands' frustration when it comes to account verification. We are working on ways to make the process easier and faster,” said Anamitra Banerji, Twitter's head of commercial products. “Given the volume of requests we receive, sometimes it might take a little while to close requests, but we are trying to improve that too."

Meanwhile, Hyundai is using the service through the @HyundaiNews account.