Hyundai is doing its best to make its impact on the planet a little less damaging, but it’s not focusing on cars alone. In September, it will open the New York Fashion Week with a capsule collection of 15 items made of car seat leftover materials.
The capsule collection is a joint effort with Transys, which handles car seat designing for Hyundai, and Zero + Maria Cornejo, a New York-based fashion brand with a focus on the environment. It will be presented during an event at the Public Kitchen restaurant in NYC, on September 6, the night the 2020 Fashion Week opens.
Zero + Maria Cornejo is a well-known fashion brand that uses mostly natural dyes and natural silk, with a focus on the preservation of natural ecosystems and environmental issues. The use of the 100% organic cotton Cradle to Cradle Certified Gold Dylan denim from Hyundai is a natural fit for the designer.
“The whole idea is to do something creative with things that have had a life before,” Maria Cornejo says in a press release. “It’s about making something new and re-imagining things. Re-create, re-imagine, re-cycle. How do we get creative with less?”
Re:Styled is billed as a cultural event, which represents a creative upcycling collaboration between the auto and fashion industries. It’s the second event of the kind from Hyundai, following last year’s very successful “StyleNite” in Los Angeles. Both were aimed at attracting trendy millennials through partnerships with key fashion figures.
In addition to the 15-piece capsule collection, the partnership with Zero + Maria Cornejo will also see the launch of an exclusive, limited-edition line of t-shirts that will be available in-store and online. All proceeds from it will go to various environmental organizations, the company says.
“Hyundai Motor designed Re:Style to further our mission of becoming a more sustainable company and to create dialogue around eco-conscious lifestyles,” Wonhong Cho, Hyundai Motor Company’s Global Chief Marketing Officer, explains. “This cultural event in the heart of New York City allows us to partner with one of the preeminent eco-friendly designers and share our vision for progressing humanity. We’re aiming to prove that you can create something beautiful and new from something that was once used.”
Here is a look at the Re:Styled capsule collection.
Elena has been writing for a living since 2006 and, as a journalist, she has put her double major in English and Spanish to good use. She covers automotive and mobility topics like cars and bicycles, and she always knows the shows worth watching on Netflix and friends. Full profile
Would you like AUTOEVOLUTION to send you notifications?
Google News