South Korean manufacturer Hyundai yesterday launched the new Equus sedan in Beijing, the very first location outside the domestic market that gets the new luxury model. Pricing for the Chinese version starts at $99,100, with the car being offered in four luxury and premium versions.
According to gasgoo.com, Equus will be sold in China as an imported model and Hyundai hasn't mentioned whether it intends to build it locally with the help of Beijing Hyundai, the joint venture it formed with Beijing Auto.
As for the car per se, it measures 5,160mm x 1,890mm x 1,495mm, with a 3,045mm wheelbase, and is powered by either a 4.6-liter V8 or a 3.6-liter V6 engine.
The next market in Equus' adventure is the United States. After many rumors claiming the South Korean manufacturer won't bring the premium luxury sedan in the States, the company last week confirmed the positive feedback received following the public unveiling at the New York Show was the decisive factor when it considered the US launch.
"We showed the car at the New York Auto Show earlier this year, and the response was fantastic," says John Krafcik, Hyundai Motor America president and CEO. "Since then, we've had a fleet traveling around the country, capturing input from our dealers and consumers. Here, too, the response was extraordinarily positive, and similar to the market reaction to the award-winning Genesis, so we've decided to bring it to the U.S."
Details on the US version of the car are yet to be unveiled, but more information is expected to surface soon as we get closer to the official launch.
According to gasgoo.com, Equus will be sold in China as an imported model and Hyundai hasn't mentioned whether it intends to build it locally with the help of Beijing Hyundai, the joint venture it formed with Beijing Auto.
As for the car per se, it measures 5,160mm x 1,890mm x 1,495mm, with a 3,045mm wheelbase, and is powered by either a 4.6-liter V8 or a 3.6-liter V6 engine.
The next market in Equus' adventure is the United States. After many rumors claiming the South Korean manufacturer won't bring the premium luxury sedan in the States, the company last week confirmed the positive feedback received following the public unveiling at the New York Show was the decisive factor when it considered the US launch.
"We showed the car at the New York Auto Show earlier this year, and the response was fantastic," says John Krafcik, Hyundai Motor America president and CEO. "Since then, we've had a fleet traveling around the country, capturing input from our dealers and consumers. Here, too, the response was extraordinarily positive, and similar to the market reaction to the award-winning Genesis, so we've decided to bring it to the U.S."
Details on the US version of the car are yet to be unveiled, but more information is expected to surface soon as we get closer to the official launch.