Hyundai Elantra US Sales Capped by Production Capacity

The Hyundai Elantra has recently been named 2012 North American Car of the Year, but there’s a problem with the sales figures, and it’s not the lack of demand that’s the problem. Hyundai’s US sales unit says the tremendous demand means they can’t keep in the production wars. And as a result, 2012 won’t see the same 41% gain of last year.
Hyundai Elantra 1 photo
Photo: Hyundai
In 2011, Hyundai sold 186,361 units in the United States alone, helping the company on to a better than average 20 percent sales increase overall. The problem now lies with the Montgomery, Alabama, factory, which that makes the mid-size model, as this plant was already 10 percent over official capacity last year.

“The growth will be capped only because of production capacity,” Dave Zuchowski, Hyundai Motor America’s executive vice president of national sales, said today in a Bloomberg interview at the Washington Auto Show. "We're going to sell what we did last year but our growth curve will plateau just because of capacity.”
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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