Hyundai Announces Blue Link Subscription Pricing

Hyundai’s newly developed telematics platform that will offer more than 30 unique connectivity features on the company’s future models now has a price tag. 2012 Sonata this summer and the Veloster 3-door coupe this fall. The automaker released annual subscription pricing for its three Blue Link packages:  Assurance, Essentials, and Guidance.

As part of the Blue Link launch, Hyundai will provide Blue Link features free of charge for a complimentary period.

This trial period includes 6 months of the core safety services from "Assurance", three months of the convenience features from "Essentials" and three months of the point of interest search and navigation tools from "Guidance."

If the customer elects for automatic renewal within 30 days of purchase, the complimentary period will be doubled for each of the packages; one year  of "Assurance" and 6 months of both "Essentials and Guidance."  After the introductory period, owners of Blue Link-equipped vehicles can choose to extend their services.

"Blue Link combines safety, service and infotainment into a complete package that works to both help simplify Hyundai owners' lives and reduce distracted driving," said Barry Ratzlaff, director of customer satisfaction and service business development, Hyundai Motor America. "We've carefully studied how drivers rely on smart phones and navigation systems as an innovative link to the outside world. Blue Link brings that seamless connectivity directly into the car with technology like voice text messaging, POI web search download, turn-by-turn navigation, and monthly vehicle reporting.”

After the complimentary introductory period, customers have three attractive pricing options based on length of service agreement, as follows:

Blue Link Package	One-Year Service Agreement	Two-Year Service Agreement	Three-Year Service Agreement
Assurance	$79	$139	$198
Assurance & Essentials	$179	$315	$448
Assurance,  Essentials & Guidance	$279	$491	$699