"By adopting a more stringent CO2 emissions policy, and extending our service into new territories across Europe, we plan to set the green standard for the car rental industry," Michel Taride, Hertz Europe president said.
The Collection offers models which have a CO2 output of less than or equal to 140g/km. Most of them though have 120g/km or less - exceeding the average voluntary target of 140g/km CO2 output set by the EU for the European Automobile Manufacturers Association.
The cars made available through this offer include Ford Focus Diesel 1.6 or Volkswagen Passat. Hertz will also introduce the Fiat Punto Natural Gas in Italy and the Opel Zafira CNG and the Opel Combo CNG in the Netherlands.
For now, the Green Collection will be available in Austria, Belgium, Finland, France, Germany, Italy, Lithuania, Luxembourg, Netherlands, Slovakia, Spain, Switzerland and the UK, with the Czech Republic and Sweden to join them by July.
"At Hertz, we take our role as environmental citizens very seriously, highlighted by the fact that we're the only major car rental company to offer a dedicated fleet of reservable lower emission cars," Raride added.
To take the green fight to the next level, Hertz, together with the World Economic Forum (WEF) works on developing "overall quantifiable and time scaled reduction targets for its entire rental fleet". The goal of the company is to provide representation to the United Nations Framework Conventional Climate Change (UNFCCC), the new version of the Kyoto protocol.
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