Here’s How a BMW Photoshoot Goes, Featuring the i8 in NYC

BMW i8 in NYC 1 photo
Photo: Screenshot from Vimeo
 Now that the i8 is officially out, the marketing geniuses from the German company have to start thinking of a way to make it popular and a big hit on the US market. Not that it would need a lot of marketing, the car has unbelievable performances for this day and age.

However, ads must be come out and that implies a lot of photo shoots. As expected, NYC is one of the places where you’d want your star car of the moment to be shot. That’s exactly what BMW did. They set up a shoot in the middle of the city, to capture both the plug-in hybrid sportscar and the vibe of the city in the same shots.

Since NYC is one of the most fervent cities in the world, the appearance of a car like the i8 on the street caused a lot of commotion and people immediately started taking pictures. Fortunately, the guys from Mone8 were on the scene and shot a video of how the shoot went. You can check it out in the video below.
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