Photo: Toyota
Toyota continues to advertise the RAV4 model through a new engaging social media extension of its “RAV4: What’s Next” interactive marketing campaign.
The new feature introduces consumers to the virtual Rubik’s Cube app, which can be played online and allow them to even personalize it with different photos or patterns.
"We are excited to provide consumers with this fun and creative extension of the Toyota RAV4 brand," said David Chung, National Manager of Targeted Advertising and Strategy for Toyota Motor Sales, U.S.A., Inc. "The social media app has been very popular and created a deep level of engagement with people, who have made and shared thousands of customized Rubik's Cubes with their networks."
The RAV4 Rubik’s Cube is optimized for use on mobiles and tablet devices using Android or iOS, providing an immersive experience for users by replicating the kinesthetic hand-eye movements used when playing a physical Rubik’s Cube.
You can play with the RAV4 Rubik’s Cube here.
"We are excited to provide consumers with this fun and creative extension of the Toyota RAV4 brand," said David Chung, National Manager of Targeted Advertising and Strategy for Toyota Motor Sales, U.S.A., Inc. "The social media app has been very popular and created a deep level of engagement with people, who have made and shared thousands of customized Rubik's Cubes with their networks."
The RAV4 Rubik’s Cube is optimized for use on mobiles and tablet devices using Android or iOS, providing an immersive experience for users by replicating the kinesthetic hand-eye movements used when playing a physical Rubik’s Cube.
You can play with the RAV4 Rubik’s Cube here.
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