The Company expects that retail (unit) sales of new Harley-Davidson motorcycles outside of the U.S. will exceed 40% of the total by 2014. In 2010, international retail sales were 35.5 percent of the Company's total unit volume, with the Asia Pacific region accounting for 9.4% of Harley-Davidson's retail volume.
All Harley-Davidson functions critical to development and support for the markets in Asia Pacific region are represented in the Company's new headquarters in Singapore, including sales, marketing, dealer development, and others.
"This office is brick and mortar proof of Harley-Davidson's commitment to the Asia Pacific region and to introducing the brand's ideals of individuality and self-expression to more customers here," said Matt Levatich, President and Chief Operating Officer, Harley Davidson Motor Company during the grand opening ceremony. "We are excited to be opening this new office because now we are in a better position to support the growing number of customers across this region who are eager to take part in the unique Harley-Davidson experience."
"We have a rich history in the region and this hub will help continue the storyline by bringing us closer to our customers and better able to make their dreams a reality," said Dave Foley, Vice President and Managing Director, Harley-Davidson Asia Pacific.