According to Autonews, citing Xing Wenlin, general manager of the company's international trade division, the third European market for Great Wall will be a northern country. The ultimate goal however for Great Wall remains the United States.
"It will probably be a North European country, for example, Sweden, which is the most demanding and difficulty market in Europe," Wenlin was quoted as saying by the source. "It also has many strong local brands and even the Japanese and Korean brands have failed to become mainstream products there," he added about Europe as a whole.
"The important thing for us is to learn and gain experience so that we can develop new products that will offer better value for money."
Last year, Great Wall's exports amounted only to 35,000 vehicles, 27,000 of which were pick-ups. For now, Great Wall exports to the Middle East, Africa, Australia and Southeast Asia.
"The export market started stabilizing in September 2009, but the recovery is still slow," Wenlin says, adding North America is the perfect export market, thanks to its unified regulations, consumer preferences and distribution networks.
"That's our dream," he told the source. "All of us doing foreign trade in China have this dream about cracking open the US market."
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