One of the automotive companies who make efforts to support this initiative is General Motors, who not only pays attention to Earth Day, but has expanded the concept by creating Earth Month.
For GM, the calendar between April 22 (the Earth Day) and June 5 (the United Nations’ World Environmental Day) marks 45 days of “green” initiatives that have a positive impact on the environment.
"The Earth Month calendar illustrates what GM and its brands are doing every day to address environmental concerns and energy use,” said Mike Robinson, vice president of Environment, Energy and Safety Policy.
The calendar includes multiple “eco” stories, such as eliminating waste in manufacturing and offering hydrogen for fuel cell vehicles by using the same pipe infrastructure as natural gas.
The company’s statistics show that it has 62 global landfill free operations and has completed 87 percent of its goal to use 50 percent landfill-free facilities (this was set for 2010). GM also recycles over 96 percent of manufacturing pre-products. In addition to that, GM has cut its global energy consumption by 40 percent between 2005 and 2009.
"A lot of people here at GM work passionately on ways to make sustainable transportation a reality,” Robinson said. “Others are committed to relentlessly cutting waste in making cars and trucks. By putting these stories on a calendar, we hope people inside and outside GM will begin to understand the breadth of what this company is doing to positively impact the environment.”