GE Capital Will Finance Ducati Motorcycles in Europe

Bologna-based company Ducati and its dealer network will receive a pan-European ‘floor-plan’ financing facility of up to €50 million from GE Capital, following an agreement signed today by both parties. Under the terms of the agreement, GE Capital will finance Ducati’s motorbikes from the time they leave the factory until the sale to the end-customer, providing Ducati’s European dealership network with additional liquidity and extended payment terms.

“The partnership with GE Capital is part of our strategy to strengthen the financial and economic structure of the company and will help us achieve our ambitious future goals,” said Ducati’s Financial Director Paolo Poma. “The agreement is focused on Ducati’s European dealers, to help them generate more sales, supporting them with dedicated credit lines and enhanced payment terms for the Ducati motorbikes they have in stock.”

The agreement with Ducati marks an important step in GE Capital’s strategy to strengthen its Commercial Distribution Finance (CDF) unit in Europe, and will strengthen its presence in the Italian market, confirming the company’s intent of becoming a privileged financial partner for European manufacturers operating in Italy.

“We are proud to have been chosen by Ducati to support its dealer network across Europe, as this new partnership proves the commercial strength of our offer and confirms our commitment towards the motorcycle industry,” said Paolo Braghieri, CEO of GE Capital Italy. “This is the first programme originated in Italy since the integration with the GE Capital Interbanca business, and there could be no better endorsement for our renewed Italian organization than having a partner of the caliber of Ducati.”

The new financing program, which will be progressively activated across Europe, will be immediately available to Ducati’s dealer network in the United Kingdom and to a number of Italian dealers.