The new Rolls-Royce Ghost won the special “red dot: best of the best” award for the very highest level of design quality in the category Automobiles, Transport and Caravans.
Other BMW Group models to be awarded the red dot as a mark of outstanding design are the new BMW 5 Series Sedan, the BMW X1, while the BMW 5 Series Gran Turismo received a mention as well.
“The award-winning Rolls-Royce Ghost is an automobile whose unique character is expressed by an exclusive, unmistakable appearance. It is a symbol of clarity whose design reinterprets the classic values of the brand in a modern style for the 21st century. Its flowing lines reflect the dynamic performance of the most powerful Rolls-Royce ever built,” a company statement reads.
On the other hand, the characteristic design features of the BMW X1 include long engine compartment lid, a striking upright BMW kidney grille, broadly flared wheel arches, short overhangs, a long wheelbase, an elaborately modulated rear and the flat standing rear window.
As for the new BMW 5 Series sedan, the car’s sporty properties are reflected in dynamic lines and an athletic overall impression. “What is more the high-quality aesthetic appeal of the BMW 5 Series Sedan, now also a 2010 red dot award winner, shows perfectly balanced proportions and precisely finished details,” BMW says.
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