Fired Up for a Cure Firesuit to Be Auctioned

The charity efforts made by NASCAR and its drivers continue in 2010 with the first announcement of this type in the eve of the new season. To come to the help of the Juvenile Diabetes Research Foundation (JDRF), several organizations and a NASCAR driver joined hands this week in the US.

Motorcraft, Quick Lane, Wood Brothers Racing and Bill Elliott will be donating the Fired Up for a Cure firesuit and helmet, created for the 2010 NASCAR Design Contest, for an auction which is being currently held online (expiration date January 21).

The highest bidder will be the recipient of the suit and/or helmet, with the money paid for them to be directed towards the JDRF, the charity of choice for both Motorcraft and Quick Lane, two of Ford Customer Service Division (FCSD) brands.

"It's important for FCSD to give back to our community, and the design contest provides us a great platform to reach a large audience to bring awareness to the search for a cure," said Brett Wheatley, director of marketing for FCSD.

The suit and helmet designs have been created by 8-year old Carson Luther and have been worn by NASCAR driver Bill Elliott during the Charlotte Motor Speedway race in October 2010.

"The last piece of the Ford Customer Service Division fund-raiser for JDRF is to auction off the helmet and firesuit that matched Carson's car," said Eddie Wood, co-owner of Wood Brothers Racing. "Both the helmet and firesuit are one-of-a-kind items unique to Wood Brothers Racing, Bill Elliott and JDRF."