Photo: Fiat
Fiat has been very successful in South America for many years now, selling cheap cars which had gone out of production in Europe years earlier. That’s why, cars like the Brazilian-built Palio, sold on for much longer in South America than in Europe - they gave it several facelifts, and even made a sporty version of it with a 1.8-liter engine.
Now, though, Fiat are entering the Bolivian car market, and despite the general poverty of the country, they are confident and have already opened up two dealerships: one in the capital, La Paz (to sell passenger cars), and another in El Alto (to sell commercial vehicles).
Bolivia will get the same range of cars as the Brazillian market (Palio, Uno, Siena and Strada) but also the Mexican-built 500. We expect Fiat to be very successful in Bolivia, with South (and Central) American-built cars which will be cheap and reliable, so they will definitely appeal to the locals.
Bolivia will get the same range of cars as the Brazillian market (Palio, Uno, Siena and Strada) but also the Mexican-built 500. We expect Fiat to be very successful in Bolivia, with South (and Central) American-built cars which will be cheap and reliable, so they will definitely appeal to the locals.
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