Fiat Group Automobiles UK Brings Four Brands Under One Roof

A new concept in car dealerships from Fiat Group Automobiles UK officially opened its doors last week. Motor Village Croydon is one of the first dealerships of its kind in Europe, and brings together four Fiat Group brands, Fiat, Alfa Romeo, Jeep and Chrysler, under one roof.
Fiat has shelled out the big bucks to transform the large Canterbury Road, Croydon site into an airy, spacious showroom, separated conveniently into four main areas representing each brand.

This proved invaluable on the opening night, when VIP guest included Croydon Deputy Mayor David Fitze, actor Chris Ellison and his wife Anita, and Nigel Land, brand director, Jeep Chrysler UK.

Guests were welcomed by general manager Cristiano Calabrese before enjoying fine Italian cuisine, cocktail making exhibitions, pizza throwing, and games including radio controlled Fiat 500 model racing cars.
Motor Village Croydon joins Fiat Marylebone in central London, Fiat’s Battersea service center and Fiat Direct in Hayes, to offer strong representation throughout London and Surrey.

“We started here with Fiat in January and Alfa Romeo came in May,” says Tony Dittli, director, Motor Village Croydon. “Chrysler and Jeep joined us in July, so it’s continually evolving. We are still developing and learning but I think we have a superb showroom site from which to offer quality service and become the reference point for these great brands.”
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram Twitter
About the author: Mihnea Radu
Mihnea Radu profile photo

Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories