Earnhardt will climb aboard the No. 3 Wrangler Chevrolet at the famous track, to celebrate his father's induction in the Hall of fame. The car was unveiled yesterday in Mooresville, N.C., at JR Motorsports and is a RCR entry built and prepared by JR Motorsports.
"This was an idea that came up as a way to pay tribute to my dad, and it's pretty cool that it's a collaborative effort between JR Motorsports, RCR and DEI," Earnhardt Jr. said in a statement.
"The Wrangler car is definitely in the top 10 of coolest cars that have ever been on the race track. A lot of people identify with it, and I can't think of a better way to honor my dad and celebrate his induction into the NASCAR Hall of Fame than to bring the Wrangler colors back with the No. 3 on the side, similar to the 'Wrangler Jean Machine' scheme of the 80s. I think it will be worth seeing, and I'm looking forward to driving it at Daytona."
Additionally, a wide array of licensed products will be made available for fans. All of them will relate to Dale Earnhardt's original Wrangler car and Dale Earnhardt Jr.'s current paint scheme.
"For Wrangler, this yellow-and-blue paint scheme signifies a lot of our brand history, marketing and persona from the 1980s," Errington said. "It's truly a piece of our history that will be on the track July 2 and it makes it that much more meaningful that it's not only Dale Earnhardt's son who will be driving it, but also the brand's current partner and friend - Dale Jr."
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