Chrysler Flexes Its Muscles in Denver

The second major auto show on the home turf, the Denver International Auto Show is once again of major importance for Chrysler, the slowest moving auto maker in the group that has become to be known as the Detroit Three. For the past year, however, as the Italians from Fiat have gotten a stronger grip on Chrysler, the brand has been striving to boost its image, the sales numbers and the overall perception.

Still, for the Denver event, Chrysler will not bring any major novelty. The same cars from the group's lineup will be attending the show, flexing in front of what the organizers hope will be a major audience the same muscles they have shown throughout 2010.

Jeep will be hosting, once again, the makeshift off-road experience, with the best of the lineup trying to impress by taking on an artificial obstacle. They are intended to prove how the Jeep come to be as rugged as they are and prove they have enough ground clearance, maneuverability and traction that has made the brand famous over the years.

Chrysler itself will be showcasing everything and anything that might give it an edge in the fierce competition it now faces on the market: 200, 300, Town & Country, Dodge Charger, Journey and Durango and Ram Trucks. Fiat itself will be bringing the single model it currently sells on the American market, the 500.

“We have ensured that current and potential customers are given a hands-on experience with the new line-up across the Chrysler Group brands,” said Jeff Hines, director of Chrysler Group’s Denver Business Center.

“With the introduction of Camp Jeep Denver and ‘The Chrysler Drive’ experience, we have transformed the auto show space to feature our all-new and significantly improved vehicles. We are also pleased to debut the FIAT brand to the auto show.”