Chery has decided to achieve this ambitious goal by introducing 17 new models in 2010 through its 4 brands. The most important cars to come to the market during the current year are the M14 coupe, Riich G3, Riich G6, Reely X3 and Reely X5. For example, the upcoming Riich G3 will be a compact sedan allowing buyers to choose from three engines: a 1.6 liter, a 1.8 liter and a 2.0 liter CVVT.
Chery will also launch a fresh version of its continuously variable transmission (CVT) gearbox later this year. Chery’s technical improvements will also include 9 new engines, both diesel and gasoline powered units. This could be the gateway to the company’s expected 2010 European expansion.
The carmaker is also planing to improve its ISG technology, develop plug in hybrid and pure electric powertrains, with all three systems expected to enter series production.
While the R&D facility will cost $35 million to be built, the automotive group's 2010 income is estimated to reach a figure of $732 million. Chery’s R&D technology center is still in the development phase. When completed, it will be the largest of its kind in Asia. According to the company, this technology center will have the aim to develop and design “tomorrow cars”.
In an effort to improve the group's image, Chery has also taken part in the 2010 Dakar Raly, through its Rely brand.
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