Castrol to Sponsor the NFL

Castrol is expanding its marketing intiative, with the lastest move involving a multi-year sponsorship deal with the National Football League. The company’s campaign will be focused on the Castrol EDGE, a the brand’s new synthetic motor oil.

Castrol has center its campaign on the idea that both the company and the NFL are focused on delivering performance and plans to build on this.

"Castrol is all about delivering engine performance. We see strong synergies with the NFL, which brings exciting on-field performance to millions of fans every week," said Shyam Balasubramanian, VP Marketing (Americas) for Castrol, adding "We look forward to working with the NFL and connecting to its massive fan base."

As the NFL’s sponsor, Castrol will be able to reach a vast audience through multiple channels. Castrol will be present across a number of NFL platforms, such as NFL game broadcasts and NFL Network. A special attention will be paid to the on-line part of the campaignm with Castrol planning to take full advantage of its presence on NFL.com.

"We are pleased to welcome Castrol to the NFL family," said Keith Turner, NFL Senior Vice President of Media Sales & Sponsorship. "Both the NFL and Castrol strive to deliver the best to their fans. We look forward to developing innovative ways to connect with our fans."

Castrol will keep its category exclusivity in the motor oil and related lubricants field throught the entire sponsorship period.

Our say: Marketing doesn’t get more manly than this.