Cadillac Reports Sales Increase for AWD Models

Cadillac started offering cars and crossovers with AWD in recent years, an option which finds the strongest consumer demand in cold-weather areas, where an all-wheel-drive automobile is a necessity.

An AWD version of CTS was introduced during the 2008 model year, while a redesigned SRX, also available in AWD, was introduced for 2010.

"All-wheel-drive is our business," said Joel Defazio, sales manager at Red Noland Cadillac in Colorado Springs. "With AWD now offered on the CTS, we're able to attract luxury buyers in our area that never would have considered Cadillac before."

Cadillac retail sales of AWD versions of the SRX, CTS and Escalade have increased a combined 38 percent in the past two years. AWD models now account for one-third of SRX, almost half of CTS and three-quarters of Escalade retail sales.

“Cadillac's advanced AWD systems can quickly react to slippery roads and shift more power to the wheel or wheels with the best traction. Cadillac recently signed a sponsorship agreement with Vail Resorts that will highlight these capabilities in snowy, ski destinations,” a company statement reads.

The Cadillac AWD systems, though, also enhance performance during warmer conditions. The AWD system on the SRX, which comes standard as a front-wheel-drive vehicle, helps improve passing acceleration by transferring more torque to the rear wheels. The CTS, which comes standard as a rear-wheel-drive vehicle, uses its AWD system to help prevent over-steer during aggressive cornering.

"Cadillac's investment in advanced AWD systems across the line-up is enhancing the brand's reputation for performance," said Don Butler, vice president of Cadillac marketing. "We're able to offer luxury buyers exceptional ride, handling and control on a wide range of road conditions."