Bosch Named 2011 Business Superbrand

Bosch has been confirmed as one of the UK’s top business to business brands, as the company has been recognized as a Business Superbrand for 2011. The announcement follows a complex research process handled independently by the Centre for Brand Analysis, which relies on the opinions of an Expert Council and 2,000 UK business professionals.

Thousands of brands enter the process, but only 500 make it to the Business Superbrands top. Bosch reached the 10th position in the annual listing, which is now in its ninth year.

"Congratulations to Bosch on achieving Business Superbrands status. This status confirms the strength and potency of the brand in the UK,” said Stephen Cheliotis, Chairman of the Expert Council & CEO, The Centre for Brand Analysis.

"As we enter another difficult year, the resilience of a business can be boosted by its reputation, helping to stimulate demand and loyalty versus weaker-branded rivals. The company and its employees can be extremely proud to be recognized amongst the UK's leading B2B brands. The achievement reflects the views of experts and professionals who deemed the brand to represent quality, reliability and distinction."

The number one spot belongs to Rolls-Royce Group - the company held the second position last year, with BlackBerry also climbing one position from last year to take second. The top three is completed by Microsoft, which fell from number one.

Bosch was more than delighted by the news, as the company is celebrating its 125th anniversary this year.