BMW Working on New Names for Its Cars

Gone are the days when automotive names were simple, being split in two types: the “romantic” ones, which brought various animals or concepts to the marketing industry or the “precise” ones, which told you just about everything about the vehicle’s engine. For this story, we shall zoom in on BMW, which is currently working to find a new name structure for its line-up, as the Insideline reports.

One of the reasons for this is the fact that the Germans are preparing to launch a new model that will be slotted bellow the 1 Series. The company will keep some of the current names, but is looking forward to expand its “alphabet” much further than before.

And this is just a part of the story, as the changes in the naming game don’t only target the BMW brand. These will also include MINI and Rolls-Royce’ ranges. However, this is a delicate area, as the worldwide appeal of the vehicles makes it difficult for the company to find names that haven’t been already copyrighted.

“It's more complicated with Mini and Rolls-Royce," head of the company’s sales and marketing department, Ian Robertson was quoted as saying by the aforementioned source. "It's harder worldwide because many names have been copyrighted."

The executive didn’t offer any details of what the future might bring for the aforementioned brands. Who knows, maybe BMW will turn to the public and create a competition to find new names for its vehicles.