Performance divisions are becoming more and more profitable, with carmakers making use of the names to release an increasing number of branded accessories. The latest development of this kind comes from BMW, which has released the Key2Joy you see here.
Classed as a ‘individual lifestyle accessory’ by the company, the Key2Joy is offered for owners of the X3, 5, 7 and five-door 1 Series models. You can choose between eight finishes, which includes a print design, plastic, leather and carbon fiber. So, we're not only talking about an M-branded key. As for the pricing, this varies between EUR15 and EUR20.
You can find out more about this in the adjacent video. as well as on BMW’s Facebook page.
You can find out more about this in the adjacent video. as well as on BMW’s Facebook page.
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