Who would’ve guessed that all BMW needed to make the i3 more popular in the States was a Super Bowl commercial? Well, it depends on who you are asking but this one sincere editor, had no idea that such a big turnover would be caused by the 60 second ad known as ‘Newfangled idea’. If you'd ask a marketing specialist, he'd tell you that this is why the prices for airing a spot during the big game are so high.
As it turns out, a tweet from Autotrader analyst, Michelle Krebs showed the instant reaction that came from the market, immediately after the commercial was aired during the first quarter:
BMW i3 shopping on AutoTrader soared 433% after Super Bowl ad #AutoBowl
Yes, the interest went up by a mind-boggling 433 percent but that was on the second-hand market, people looking for the most bang for their buck.
As for the new models, hopefully for BMW things will go upwards as well, considering that they just invested roughly $9 million in this commercial alone.
Speaking of which, the idea behind the ad aired last night was to portray the electric car as something never before seen, like the internet used to be back in the late 1990s. BMW and the agency that took care of putting things together got Katie Couric and Bryant Gumbel to star in it.
After talking about this newfangled ‘internet’ idea back in 1994 on The Today Show, they do the same about the i3 in 2015. You can check out the whole thing, below.
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