Photo: BMW / autoevolution edit
The world needs more compassion and solidarity. We've been racing one another for so long that we forget about stopping from time to time. BMW learned that pressing the competition brake pedal is necessary sometimes. It decided to give its employees a reason to do better when not at work. To make it interesting, the Bavarian automaker included a hefty price – €10,000 ($10,665).
BMW is keen on promoting social commitment. The luxury carmaker has been involved in various community activities from numerous countries every year. It has sponsored or donated money to multiple causes and supported multiple organizations' mobility needs.
It's also actively working to reduce its carbon footprint by using green energy and overhauling the production process to use fewer materials that might harm the environment.
But, as the recent UAW protests that culminated with strikes proved, companies can't achieve much without dedicated workers who do their jobs every single day.
BMW is striving to maintain a connection with the world outside its factories and is not gatekeeping these initiatives for itself just to make the brand look better occasionally. It's also giving employees a great reason to start doing stuff that can impact the lives of those in need of some help.
The Bavarian automaker holds an annual ceremony that picks four of its associates who had great initiatives outside of work that resulted in giving others a helping hand without asking for anything in return.
This year, the "BMW Group Award for Social Responsibility" winners were two employees from Germany and two from Brazil. Each of them received the grand prize, which amounted to a total of €40,000 ($40,686).
But that's not all. There were over 100 submissions for this year's event. There were 11 finalists, but only four winners, about whom you will learn more about below. The other seven also received €2,500 ($2,669) for qualifying so far. So, the total prize pool was €57,500 ($61,371). That's the MSRP of a BMW i4 xDrive40 or M340i xDrive.
Markus Entter volunteers at a hospice as a helper and spends time with those who are close to the end of life, but also cooks and brings refreshments for those admitted to the facility. If time allows, the man also works with the hospice's employees.
Anke Boyse trains dogs used for aid missions and even accompanies a foundation on missions that can take place outside the country. For example, she went to Turkey to help the authorities search for survivors after the devastating earthquake.
Cristiano Alano sides with young people who don't have opportunities to stay in school and learn or the necessary abilities to land a job. He also acts as a mentor and trains youngsters for free so they can better themselves.
Thomas Fahnauer was probably inspired by Jimmy Carter because he spent much of his free time building low-cost houses for people that do not have a home. The materials he and his team use are recycled because they were previously used for shipping. So, he does two great things at once.
Lastly, this event didn't just happen now. BMW has been at it for 12 years and will continue to select and reward employees who stand out through their social involvement.
The prize is part of BMW's Social Drive program that encourages workers to do good when they're not at the office or on the production line.
It's also actively working to reduce its carbon footprint by using green energy and overhauling the production process to use fewer materials that might harm the environment.
But, as the recent UAW protests that culminated with strikes proved, companies can't achieve much without dedicated workers who do their jobs every single day.
BMW is striving to maintain a connection with the world outside its factories and is not gatekeeping these initiatives for itself just to make the brand look better occasionally. It's also giving employees a great reason to start doing stuff that can impact the lives of those in need of some help.
The Bavarian automaker holds an annual ceremony that picks four of its associates who had great initiatives outside of work that resulted in giving others a helping hand without asking for anything in return.
This year, the "BMW Group Award for Social Responsibility" winners were two employees from Germany and two from Brazil. Each of them received the grand prize, which amounted to a total of €40,000 ($40,686).
But that's not all. There were over 100 submissions for this year's event. There were 11 finalists, but only four winners, about whom you will learn more about below. The other seven also received €2,500 ($2,669) for qualifying so far. So, the total prize pool was €57,500 ($61,371). That's the MSRP of a BMW i4 xDrive40 or M340i xDrive.
Markus Entter volunteers at a hospice as a helper and spends time with those who are close to the end of life, but also cooks and brings refreshments for those admitted to the facility. If time allows, the man also works with the hospice's employees.
Anke Boyse trains dogs used for aid missions and even accompanies a foundation on missions that can take place outside the country. For example, she went to Turkey to help the authorities search for survivors after the devastating earthquake.
Cristiano Alano sides with young people who don't have opportunities to stay in school and learn or the necessary abilities to land a job. He also acts as a mentor and trains youngsters for free so they can better themselves.
Thomas Fahnauer was probably inspired by Jimmy Carter because he spent much of his free time building low-cost houses for people that do not have a home. The materials he and his team use are recycled because they were previously used for shipping. So, he does two great things at once.
Lastly, this event didn't just happen now. BMW has been at it for 12 years and will continue to select and reward employees who stand out through their social involvement.
The prize is part of BMW's Social Drive program that encourages workers to do good when they're not at the office or on the production line.
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