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BMW, Ahead of Planned Cost Reduction

German manufacturer BMW is, according to its CEO, Norbert Reithofer, on track to beat its self-set target of reducing expenses. The addition of new models, Reithofer believes, will also help the company get a "major boost" in sales. [ad}

With hopes held high by the apparent recovery of the world's economy, BMW's CEO anticipates in an interview with Bloomberg, that the monthly sales will keep rising. As for the save money part, BMW is 100 percent on track to save 500 million euros. Largely because of the job cuts made earlier this year. By 2012, BMW plans to cut some 6 billion in spending and, by the looks of it, BMW is ahead of schedule.

"2010 will go up, not fast, but we will see a better situation. In 2011, from an economic point of view, we will be through the financial crisis," Reithofer was quoted as saying by the source.

In august, for instance, the recovery was visible through the smaller sales decline posted by BMW. For he fifth consecutive month, the decline is slower than the previous month, with 91,790 vehicles in August, compared to 101,679.

We are heading in the right direction - since April we have continually regained ground month-on-month. In August the trend continued." Ian Robertson, BMW member of the board said iwhen announcing the monthly sales.

Even if China remains the undisputed champion of exponential-growth markets, other regions have shown signs of improvement as well. In the home market (also the biggest retail market for BMW), the company achieved a 3.5 percent increase, to 18,570 vehicles.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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