Even as BMW is turning its head towards the mainstream with cars like the FWD 2 Series Active Tourer, hardcore fans of the brand "as it used to be" demand they build flagships, like the M1, like the 8 Series.
That's because flagships get more attention and grab headlines, forever shaping the image of a brand. Back in the early 90s, the Bavarians built a massive grand tourer called the 8 Series, which came with V8 and V12 engines and substantially more 'wow' factor than a 6 Series.
With Mercedes not shying away from V12 engines, people are demanding BWM offer the same number of cylinder a new 8 Series. To receive as warm a welcome as the old car, it would have to be pretty special, especially from a design point of view.
The Gran Lusso Concept revealed at the Concorso d'Eleganza Villa d'Este 2013 is a great place to start. Designed by Pininfarina, it looks different to any of the cars BMW themselves sell, which is actually a good thing. A true rival for the S-Class Coupe would have to receive big engines, more advanced technology and superior performance, maybe even to the M6.
It's a tall order, but if "BMW" is to be synonymous with power and performance once mere, it has to be done.
Rendering by X-Tomi Design
With Mercedes not shying away from V12 engines, people are demanding BWM offer the same number of cylinder a new 8 Series. To receive as warm a welcome as the old car, it would have to be pretty special, especially from a design point of view.
The Gran Lusso Concept revealed at the Concorso d'Eleganza Villa d'Este 2013 is a great place to start. Designed by Pininfarina, it looks different to any of the cars BMW themselves sell, which is actually a good thing. A true rival for the S-Class Coupe would have to receive big engines, more advanced technology and superior performance, maybe even to the M6.
It's a tall order, but if "BMW" is to be synonymous with power and performance once mere, it has to be done.
Rendering by X-Tomi Design