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Audi Teases In-Vehicle Connectivity Ahead of SEMA 2010

The North American division of Audi, participating for the first time at this year’s SEMA show, will come with a wide array of After Sales products, including technologies designed to enhance the Audi driving experience.

Among the products exhibited there will also be an iPod Satellite Adapter, effectively turning the Audi's Satellite Radio into an extension of the iPod, with enhancements that include a scan feature and track and artist display through the vehicle's Satellite Radio.

Other highlights include custom illuminated floor mats that, aside from enhancing the visual appearance of the Audi interior, also contributes to safety when entering or leaving the vehicle.

There will also be an iPhone Car Monitor App, offering motoring enthusiasts the ability to monitor, track and analyze key performance indicators for their Audi vehicle, as well as a wireless charger that gives iPod and iPhone owners the ability to keep their devices fully charged.

"These technologies are definitely in line with the luxury amenities that Audi  owners have come to expect," said David Tait, Audi of America's lead After Sales executive. "We're quite certain that Audi owners will appreciate the opportunity to personalize their vehicles in exciting and interesting new ways. Our show cars represent the pinnacle of what owners can do with an Audi, and unleash a variety of opportunities for our vendors, as well."

Audi will use four of its Audi vehicles as platforms for the After Sales technologies and featuring body modifications, namely the A4, A5, plus the Q5 and Q7 Custom Concepts.

The company will also bring two vehicle projects at the event that is set to take place on November 2-5 in Las Vegas, including an Audi R8 Custom Spyder, a 710-horsepower super car from STaSIS Engineering. The other vehicle is the Autonomous Audi TTS Pikes Peak that integrates operating algorithms with its Java Real Time System.
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