Apple Maps Cars Reach New Countries as Cupertino Launches Google Maps Offensive

Apple Maps Look Around 7 photos
Photo: autoevolution
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Apple is working around the clock to improve Apple Maps, and part of the company’s long-term plans to make its product a better alternative to Google Maps is expanding the Look Around coverage to more countries.
Look Around is Apple’s own alternative to Google’s Street View, allowing iPhone users to explore certain locations using street-level imagery. But as compared to Google, Apple puts the focus more on high-resolution photos, so Look Around is seen by many as an even better choice than Street View.

But at the same time, Look Around isn’t even getting close to the coverage that Google Street View offers to users, as the street-level view is currently available in a limited number of countries.

And this is one of the setbacks that Apple is currently trying to deal with, as the Cupertino-based tech giant has recently sent the Apple Maps cars to Belgium and the Netherlands. These two counties have been added to the list of locations supported by Look Around in the first week of June, so street-level imagery for both of them should go live soon.

The competition in this sector is getting fiercer, and while Google Maps is the preferred choice for so many users, it’s very clear that Apple is also targeting the lion’s share here.

Look Around officially debuted last year with the launch of iOS 13, and since, Apple has aggressively pushed for its adoption in the United States and in a series of other countries. Apple has also updated its Maps app with plenty of new features aimed at drivers, including stop signs and traffic light information that is displayed in advance when an iPhone or CarPlay is being used for navigation.

However, just like Look Around, these features are currently available only in a very limited number of countries, so it’ll take a while until all the goodies that Apple has prepared for Apple Maps go live for everyone across the world.
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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