Americans Prefer Inexpensive Eco Engine Technologies

The American consumers are willing to adopt more efficient transportation solutions, but they prefer technologies that offer enhanced fuel economy for existing gasoline powered technologies at a lower initial cost, rather than higher priced alternate fueled engines.

The information was revealed by the AutoTECHCAST study, which was conducted last month by Harris Interactive. This showed that one in five Americans would be very likely to purchase a stop start system (21 percent) or an ECO drive assistant (19 percent), as both systems offer an estimated 10 percent increase in fuel economy. Barely one in six owners said that they are very likely to purchase flexible fuel engines (16 percent) or a clean diesel engine (14 percent).

"Consideration for clean diesel engines has been consistent over the past several years of the study, while that of flexible fuel engines has decreased. With the current push of clean diesel by European automakers, we anticipate this will start to increase while consideration for flexible fuel will continue to decrease, especially as other alternative fueled engines continue to come to market," said David Duganne, Sr. Research Director of Harris Interactive Automotive and Transportation Research.

The fully developed fuel efficient powertrains have sparked even less interest, as only one in 25 owners are likely to consider purchasing a hybrid electric (4 percent), fuel cell (4 percent) or plug-in hybrid (4 percent) powertrain and a microscopic 2 percent of those surveyed said that they were likely to purchase a full electric vehicle. However, the natural gas engines have managed to reach a 10 percent level of consideration.

"Although there are some significant entry barriers, we believe that as consumers become more familiar with alternative fuel approaches, and gasoline costs rise, demand will grow," said David Pulaski, Vice President of Harris Interactive Automotive and Transportation Research.

The Harris Interactive 2010 AutoTECHCAST study surveyed a total of 12,225 U.S. adults who own or lease a vehicle and are at least 50% involved in the decision to buy a new vehicle.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Andrei Tutu
Andrei Tutu profile photo

In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories