A New Segment Is Created: First Bentley Bentayga Rolls Off the Production Line

First production Bentley Bentayga 4 photos
Photo: Bentley
First Bentley Bentayga rolls off the production lineFirst Bentley Bentayga rolls off the production lineFirst Bentley Bentayga rolls off the production line
There aren't that many premium SUVs that you can literally look down upon from the new Bentley Bentayga as it's not such a tall car, but figuratively speaking, you can do it undiscerningly since you're driving the first ultra-luxury SUV. If you're that type of person, that is.
The Bentayga is the final product of one of the largest investment programs in the company's history, with the first ever Bentley SUV siphoning around £840 million ($1.26 billion) from the Volkswagen-owned brand's coffers. But this money didn't just help produce a new model, it also made way for over 1,500 new jobs at the company's plant in Crewe.

The Bentayga is now entering full production, with the first customer deliveries expected to take place during January 2016. As it was previously reported, the first customer to receive a Bentley Bentayga will be none other than Her Royal Majesty Queen Elizabeth II, who is now being driven in a Bentley limousine and said she would use the new SUV for hunting expeditions on her properties. Taking a Bentley on hunting trips sounds a bit weird, but she's the Queen so she can afford it.

Back to the rest of us, mere mortals, but only the ones who can afford the reasonably high price tag of the new Bentayga - it starts from $229,000 and has a certain optional that nearly doubles that price - we should know (I have no idea why I'm using the first person plural...) that the SUV is completely sold out for next year. Hire more men, you'll say.

It's not that easy, as Bentleys are notoriously handcrafted and skilled workers who can maintain the high-quality standards required are not that easy to find or train. And when you think that it takes 130 hours to produce just one Bentayga, you start to understand why this car is and will always remain so exclusive.

The first Bentayga to be assembled in Crewe was finished in the Anthracite paint color and was greeted by a large crowd as it made its first steps off the production line. Among those present was the UK Prime Minister, David Cameron, together with important names inside the Bentley organization, and also the 4,000-strong workforce.

Production of the new and only ultra-luxury SUV will continue at Bentley's Crewe plant, and given the car's success, we'd be surprised if it took too long until other companies started populating this newly created segment.
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About the author: Vlad Mitrache
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"Boy meets car, boy loves car, boy gets journalism degree and starts job writing and editing at a car magazine" - 5/5. (Vlad Mitrache if he was a movie)
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