2012 Toyota Camry Commercial: It's Ready. Are You?

Toyota has just kicked off a new advertising campaign for the 2012 Camry sedan, which will be built in the States. "It's Ready. Are You?" is the name of the marketing offensive created by the Saatchi & Saatchi LA advertising company, and which centers around the many new features of the car.
According to the official statement, the ad highlights how the 2012 Camry deals with “changes in consumers' vehicle needs, expectations and driving habits through the combination of new innovations and improvements to interior and exterior styling.”

The Camry is supposed to be the central pillar of Toyota sales in the US, and we’re a bit disappointed with the lack of driving footage in the video, but the way in which they make the car look all high-tech more than makes up for this.

Editor's note: Look at your car, now at my Carmy, now back at your car. Sadly, your car isn't the 2012 Camry. I have a dog, now it's a bigger dog. Everything is possible when you have a Toyota, even doing 40 mpg.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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