What they will manage to achieve, if anything, will become obvious next year, Pike Research predicts. With the world's automotive industry having already decided to go the EV way, all that's left to do is convince the consumers that electricity is, if not the best, the only way to ditch, over time, the bad habits of the past century.
The study published this week by Pike Research tries to make a few predictions on how the market will behave next year, when EVs are still in their infancy. The top predictions made by Pike Research are listed below.
- range anxiety will prove to be more fiction than fact
- automakers will get pushback from EV owners regarding the length of time it takes to fully charge a vehicle
- many EV charging stations will spend the majority of their time idle
- the landscape for charging equipment will undergo a seismic shift as the category swiftly moves toward becoming a commodity market
- the majority of people who drive a plug-in vehicle won’t own it
- fuel cell vehicles will be sold to fleets and consumers in small but growing numbers.
“The automotive industry is bedeviled by fundamental questions of how consumers will accept and use electric vehicles,” said senior analyst John Gartner. “These questions can only be answered through real-world experience that is gained from commercial launches. 2011 is the year in which many of these answers will come into greater focus.”
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