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2010 Toyota Prius, Fitted with Goodyear Tires

Japanese carmaker Toyota announced today its 2010 model year Prius will come equipped, as standard, with Goodyear Assurance Fuel Max tires, to help the hybrid achieve even better mileage.

The tires will be sized P195/65R15 for both the regular and the spare tires. The rubber features fuel-saving tread compound, helping reduce the energy lost during the tire roll, as well as Wet and Dry Tread Zones to enhance all-season traction.

The Wet Tread Zone uses dual Aquachannel grooves to evacuate water away from the treadface when driving on wet roads, while in turn the Dry Tread Zone helps enhance handling and grip on dry surfaces.

Goodyear will also be the main tire supplier for Chevrolet's upcoming Volt PHEV. As announced even since the beginning of the year, the tire manufacturer will supply Chevrolet with the same tires announced today for the Prius. According to Goodyear, Assurance Fuel Max is the perfect solution for the new hybrid as it reduces energy required to keep the tire rolling.

The data sheet of the tire shows that it provides 27 percent less rolling resistance which coincides with a 4 percent improvement in fuel economy in highway mode. This means drivers could save up to 2,600 miles worth of gas during a tire lifetime.

"In response to today's economic environment and uncertain gas prices, drivers everywhere are trying to use less gas. It's all part of a larger consumer trend toward spending money more wisely," Joey Viselli, Goodyear brand director said.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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