2010 Chicago Auto Show to Offer 3D Interactive Tour

Interactive media company NeuStep and the Chicago Automobile Trade Association announced they plan to provide the illusion of depth perception to all car enthusiasts. The two companies will launch a web-based, 3D interactive tour of the 2010 Chicago Auto Show, offering virtual visitors the feeling of a real experience.

The Chicago Auto Show and NeuStep will collaborate for the third consecutive year for a web-based, interactive experience, only this time it will be a 3D glimpse of automotive exhibits to be featured at this year’s show.

The virtual experience uses NeuStep’s patent-pending WebWalk technology, allowing online users to navigate and explore the auto show floor and visit individual exhibits. According to NeuStep, WebWalk enhances user experience by integrating clickable icons or “hotspots” to provide further product information through video, audio, high resolution images, links and other embedded media.

“The stars of any auto show are the cars and exhibits, and by utilizing new technologies like WebWalk, the Chicago Auto Show can reach a larger audience bringing more value to its exhibitors,” said John Phelan, 2010 Chicago Auto Show Chairman. “We’re very proud to be pioneering this technology and excited to be presenting a virtual walk through of our show at,” said Phelan.

“I am excited with our involvement in this year’s Chicago Auto Show,”
said Raphael Bennett, CEO of NeuStep. “We have a variety of new features that allow us to embed any type of media into the experience, keeping web users truly engaged,” said Bennett.

The WebWalk for the Chicago Auto Show is scheduled to go live at the following link on February 12, 2010.
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