Introduced in the spring of 2023, the Tavascan joined Cupra's EV lineup built on top of Volkswagen's MEB platform, competing in the European compact-sized crossover segment.
Cupra evolved from being a trim level for a few SEAT vehicles into a separate brand that became a sporty spin-off brand. Moreover, it started to create specific models with a completely different look than its Spanish brother, even though both marques were part of the Volkswagen Group. Thus, it was challenging to say that the Tavascan was a badge-engineered product, even though it was based on the same platform as the Volkswagen ID.4.
The Tavascan featured a very aggressive look for the front fascia, where a pair of triangular headlights were fitted with triangular lamps. A broad black trim replaced the main grille, while the apron featured a center cooling area with horizontal slats and side scoops that helped the airflow go around the bodywork, improving the aerodynamic factor. From its side, the ascending beltline and the sloped-down roofline towards the back of the vehicle created a coupe look for the Spanish crossover.
Inside, the sporty bucket front seats were fitted as standard and were available with a choice of three colors. On the dashboard, Cupra installed in the Tavascan an instrument panel similar to the one placed on the Born and the Volkswagen's ID.3. It also featured a second 15” touchscreen atop the center stack that was fitted with a new HMI (Human Machine Interface) infotainment system. In the back, there was room for up to three passengers on the split-folding benchseat.
Cupra, a name that came from Cup and Racing, offered the Tavascan with a choice of two motors: one for the RWD version and the other for the AWD version.