The initiative made Renault the first and only carmaker to offer a tire line-up under its own brands. Now, the French company announces that the project has been successful so far, as 110,000 tires have been delivered in the seven markets involved.
The Motrio tires are available as an alternative to Renault’s factory parts. In addition to that, the tires are offered as Original Equipment for the Dacia Logan and Sandero models destined for the Romanian and Turkish markets.
The tire brand has been on the market since 1998, but now it has been included in Renault’s factory offer.
“Since its creation in 1998, the objective of Motrio has been to provide lasting service to the customers of Renault and other brands in after-sales, with a comprehensive range of more than 8,000 keenly priced products. The major manufacturers produce them and the product range covers the maintenance-wear scope and also includes powertrain parts,” stated the press release.
“The Motrio product range has been giving its fruitful results since its launch 12 years ago, but the launch of the tires is a major step in the development of the complementary aftersales product range of the Group. The tire is a conquest product as it is one of the main reasons for a client to come into the aftersales network,” said Jacques Daniel, Corporate Vice President Global Aftersales for the Renault, Dacia and Renault Samsung Motors brands.
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