Photo: Cadillac
Cadillac has officially introduced its brand new crest, which features a “sleeker and streamlined” design that no longer wears the manufacturer’s traditional laurel wreath.
Shown for the very first time on the Cadillac Elmiraj concept, the new badge made its way onto the 2015 ATS Coupe, a brand new vehicle that was just revealed at the 2014 Detroit Auto Show. The crest will be introduced on other vehicles in the second half of the year.
“Our goal was to evolve the emblem design to integrate with the new vehicle form while maintaining the core graphic elements that preserve its strong brand recognition,” said Andrew Smith, Cadillac executive design director. “This resulted in retaining the iconic ‘crest’ shape and color palette with geometric grid from the original Cadillac family ‘coat of arms.’”
The Cadillac crest was last revised in 1999.
“Our goal was to evolve the emblem design to integrate with the new vehicle form while maintaining the core graphic elements that preserve its strong brand recognition,” said Andrew Smith, Cadillac executive design director. “This resulted in retaining the iconic ‘crest’ shape and color palette with geometric grid from the original Cadillac family ‘coat of arms.’”
The Cadillac crest was last revised in 1999.
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